By Larry Barrett, Sean Gallagher  |  Posted 2003-07-02 Print this article Print

McDonald's planned to spend $1 billion over five years to tie all its operations in to a real-time digital network, but the project failed before it even got off the ground.



INSIDERS Jim Cantalupo
Chief Executive Officer
The trusted corporate executive, Cantalupo, who headed McDonald's in the 1990s, was lured out of retirement in January in the hopes of improving McDonald's flagging fortunes. Cantalupo announced immediately upon his return the discontinuation of Innovate.

Jack Greenberg
Former Chief Executive Officer
He was the man behind McDonald's moves. He approved the initial Innovate analysis, development and investment. But critics say his frenzied expansion and acquisition strategy eroded profit margins and distracted McDonald's from its core operational strength. Greenburg resigned in December.

Dave Weick
Chief Information Officer
As the McDonald's point-man on Innovate, he collaborated with consultants and his own information systems staff to design and develop the real-time digital information network.

Jim Skinner
Vice Chairman
A former McDonald's restaurant manager trainee, Skinner was appointed vice chairman in December. He sent the memo to employees that Innovate was being shut down.

Ray Frawley
Manager of Innovate Leadership Team
The Australian-born Frawley, along with Weick, oversaw the day-to-day progress of Innovate through its initial development. Frawley told colleagues Innovate was "the greatest experience of my professional life."

Mats Lederhausen
President, Business Development Group
Another fast-rising, foreign-born executive, the Swede is currently in charge of McDonald's growth initiatives.


Dalip Raheja
President and CEO, The Mpower Group
A trusted advisor, Raheja's Mpower Group provided "sourcing" consulting to McDonald's, helping the company select the technology vendors and system integrators for Innovate.

Carl Dill
Former CIO, McDonald's
The long-time information chief oversaw the development and implementation of many McDonald's systems, including the point-of-sale system in use today, He says building and managing McDonald's systems ranks as one of the greatest challenges in his career.

Michael Disabato
Senior Analyst, Burton Group
The former network and security architect at McDonald's says that if the company is to thrive it needs managers who better understand the risks and rewards of technology.

Richard Steinig
Independent McDonald's Owner/Operator
A self-proclaimed "squeaky wheel," Steinig owns and operates four franchises in the Miami area.

Senior Writer
Larry, of San Carlos, Calif., was a senior writer and editor at CNet, writing analysis, breaking news and opinion stories. He was technology reporter at the San Jose Business Journal from 1996-1997. He graduated with a B.A. from San Jose State University where he was also executive editor of the daily student newspaper.

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