MCDONALDBy Larry Barrett | Posted 2003-07-02 Email Print
McDonald's planned to spend $1 billion over five years to tie all its operations in to a real-time digital network, but the project failed before it even got off the ground.
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MCDONALD'S BASE CASEHeadquarters: McDonald's Plaza, Oak Brook, IL 60523
Phone: (630) 623-3000
Business: World's largest fast-food restaurant chain serving more than 46 million customers each day at more than 30,000 locations in 121 countries.
Chief Information Officer: Dave Weick
Financials: $893 million net income in 2002; $2.1 billion operating income; $15.4 billion revenue.
Challenge: Implement worldwide digital network and enterprise resource planning system for financial data, human resources and supply-chain management applications.
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