By Larry Barrett, Sean Gallagher  |  Posted 2003-07-02 Print this article Print

McDonald's planned to spend $1 billion over five years to tie all its operations in to a real-time digital network, but the project failed before it even got off the ground.



Headquarters: McDonald's Plaza, Oak Brook, IL 60523
Phone: (630) 623-3000
Business: World's largest fast-food restaurant chain serving more than 46 million customers each day at more than 30,000 locations in 121 countries.
Chief Information Officer: Dave Weick
Financials: $893 million net income in 2002; $2.1 billion operating income; $15.4 billion revenue.
Challenge: Implement worldwide digital network and enterprise resource planning system for financial data, human resources and supply-chain management applications.


  • Increase sales by at least 3% to 5% in 2003.
  • Improve operating income by 5% to $2.2 billion by 2005.
  • Cut capital expenditures to $1.2 billion in 2003, down $700 million.
  • Cut the length of time needed for managers to collect and analyze individual restaurant sales and inventory from more than one week to a little as a minute.

Senior Writer
Larry, of San Carlos, Calif., was a senior writer and editor at CNet, writing analysis, breaking news and opinion stories. He was technology reporter at the San Jose Business Journal from 1996-1997. He graduated with a B.A. from San Jose State University where he was also executive editor of the daily student newspaper.

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that baselinemag.com may send you Baselinemag offers via email, phone and text message, as well as email offers about other products and services that Baselinemag believes may be of interest to you. Baselinemag will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit