By Larry Dignan  |  Posted 2003-06-16 Print this article Print

The No. 2 home improvement retailer's systems target better store designs...and Home Depot.

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Lowe's Companies Base Case

Headquarters: 1605 Curtis Bridge Road, Wilkesboro, NC 28697

Phone: (336) 658-4000

Business: Second largest retailer of home improvement products, emphasizing home decor, maintenance, repair and remodeling, as well as maintenance of commercial buildings.

Chief Information Officer: Steven M. Stone

Financials in 2002: $26.5 billion in revenue, $1.47 billion in net income, net profit margin 5.6%.

Challenge: Develop information and distribution systems that support expansion into cities with populations in excess of 500,000. Develop merchandising schemes that attract female shoppers.

Baseline Goals:

  • Grow sales between 4% and 5% in 2003, at existing stores.
  • Maintain consistency of appearance and selection in 130 new stores.
  • Top $300 in average sales per square foot this year.
  • Synchronize electronic tracking of products with suppliers by end of year.


    Number of Stores: 1,568

    Annual Revenue: $58.25 billion

    Sales Per Square Foot: $370.21

    Sales Growth at Existing Stores: 0%


    Number of Stores: 875 stores

    Annual Revenue: $26.5 billion

    Sales Per Square Foot: $294

    Sales growth at existing stores: 6%

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    Business Editor
    Larry formerly served as the East Coast news editor and Finance Editor at CNET News.com. Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism.

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