Krispy Kreme Base CaseBy Edward Cone | Posted 2002-11-01 Email Print
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The doughnut-maker and -franchiser doesn't spend a penny more than it needs to on technology. Its frugality hasn't held back its growth.
Krispy Kreme Base CaseHeadquarters: P.O. Box 83, Winston-Salem, NC 27103
Business: Doughnut shops, some owned and some franchised, selling to retail and wholesale markets
Chief Information Officer: Frank Hood
Financials: $394 million in revenues, net income $26.4 million (fiscal year 2002)
Challenges: Support rapidly growing number of stores without linear increase in information technology costs