VF Base Case

By Edward Cone  |  Posted 2001-10-29 Print this article Print

Apparel maker VF expected to have resource planning software in nearly all its units by now. Then reality intruded. There's only so much customization you can do.

VF Base Case

Headquarters: Greensboro, N.C.

Business: Apparel company with numerous brands, including Lee, Wrangler, Vanity Fair and JanSport

Financials in 2000: $5.7 billion in revenue, $452 million net income

Challenge: Implement a common ERP system across a geographically diverse company whose numerous divisions and brands have been built partly through acquisition

Baseline Goals:

  • Grow sales and income by 8% to 10% annually
  • Generate return on equity of 17% to 20% annually
  • Reduce inventory on hand to roughly $1 billion, by Q1 2002

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    Senior Writer and author of the Know It All blog

    Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.

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