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ChoicePoint Data at a Glance">

ChoicePoint Data at a Glance

Headquarters: 1000 Alderman Drive, Alpharetta, GA 30005

Phone: (770) 752-6000

Business: Collects, stores and distributes personal information on consumers to help organizations reduce fraud and mitigate risks.

Chief Executive Officer: Derek Smith

Financials in 2004: $148 million in net income; $918.7 million in revenue; net profit margin of 16%.

Challenges: Repair reputation and raise revenue, despite data-accuracy and security obstacles.

Baseline Goals:

• Increase revenue at least 14% to $1.1 billion, from $918.7 million.
• Maintain free cash flow at between $180 million and $190 million in 2005, compared to $182 million in 2004.
• Sustain operating income margin in 2005 at 26% of sales.
• Limit 2005 revenue loss from decision to reduce access to public records to $20 million.

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