Ameritrade Base CaseBy John McCormick | Posted 2003-11-01 Email Print
Re-Thinking HR: What Every CIO Needs to Know About Tomorrow's Workforce
The online brokerage had to buy rival Datek in order to survive. But growth can kill, too, unless you merge systems carefully.
Ameritrade Base Case
Headquarters: 4211 S. 102nd St., Omaha, NE 68127
Phone: (800) 237-8692
Business: Online financial-services company
Chief Information Officer: Asiff Hirji
Financials: Revenue, $713 million; net income, $137 million; net profit margin, 19% of revenue. Figures are for fiscal year ended Sept. 26, 2003.
Challenge: Improve stock-trading features and functions while incorporating the operations of an acqusition, Datek, into its own systems.