Ameritrade Base CaseBy John McCormick | Posted 2003-11-01 Email Print
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The online brokerage had to buy rival Datek in order to survive. But growth can kill, too, unless you merge systems carefully.
Ameritrade Base Case
Headquarters: 4211 S. 102nd St., Omaha, NE 68127
Phone: (800) 237-8692
Business: Online financial-services company
Chief Information Officer: Asiff Hirji
Financials: Revenue, $713 million; net income, $137 million; net profit margin, 19% of revenue. Figures are for fiscal year ended Sept. 26, 2003.
Challenge: Improve stock-trading features and functions while incorporating the operations of an acqusition, Datek, into its own systems.