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Base Case

By John McCormick  |  Posted 2003-05-01 Print this article Print
 
 
 
 
 

Travel reservation giant Worldspan stopped gazing skyward for opportunities. That's when it really took off.

Worldspan: Base Case

Headquarters: 300 Galleria Parkway, Atlanta, GA 30339

Phone: (770) 563-7400

Business: Provides travel reservation and booking services and offers a line of Web-based, travel-processing products to online and traditional travel agents.

Chief Information Officer: Sue Powers

Challenge: Overhaul information and communications infrastructure to support new travel product and services strategy, lure online travel agencies and develop interactive products.

BASELINE GOALS:

  • Grow e-commerce revenue, which has reached an estimated $115 million a year.
  • Continue to cut ticket processing costs, estimated to have dropped from $50 million in 2001 to $25 million in 2002.
  • Continue to narrow gap in overall bookings compared to market leader. Sabre's bookings fell from 372 million in 2001 to 340 million in 2002 while Worldspan's bookings increased from 180 million in 2001 to 192 million in 2002.


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