Time Warner Base CaseBy Mel Duvall | Posted 2006-01-14 Print
Lord of the Rings director Peter Jackson needed to view what seven film crews were shooting. His solution: push the envelope on videoconferencing technology.
Headquarters: 1 Time Warner Center, New York, NY 10019
Phone: (212) 484-8000
Business: Media, entertainment, cable and Internet services. Principal units include Time Inc., America Online, Time Warner Cable, Home Box Office, New Line Cinema, Warner Bros. and Turner Broadcasting System.
Financials in 2004: $42.1 billion in sales; $3.4 billion in profits.
Challenge: Create more movie "events" like The Lord of the Rings to ensure additional profits through merchandise and DVD sales. The film trilogy grossed $3.1 billion at the box office and brought in another $3 billion in related sales.
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