ZIFFPAGE TITLENetBank Base Case

The online bank partnered with UPS to give its retail customers a place to deposit checks—and cut processing times to a day or two instead of a week.

NetBank Base Case Headquarters: 11475 Great Oaks Way, Alpharetta, GA 30022

Phone: (770) 343-6006

Businesses: Online consumer banking; mortgage intermediary; financial transaction processing.

Chief, Strategic Initiatives: William M. "Mickey" Ross

Financials in 2004: $346.9 million in revenue; $4.2 million in net income; net profit margin 1.2%.

Challenge: Find way to compete on convenience and speed with teller machines and bank branches, in taking checks and other paper deposits from customers.

Baseline Goals:

• Cut transit time of getting check deposits to processing center in Georgia to two days, from five.
• Increase number of banking customers to 500,000, from 270,000, in no more than six years.
• Double the number of products sold to each customer to four, from two.