The U.S. Steel Player Roster
By Baselinemag | Posted 2002-06-01
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Thomas Usher
Chairman and CEO
Usher, chairman and CEO of USX before the company was split into U.S.
Steel and Marathon Oil on Jan. 1, has led the steelmaker's expansion into
several new markets. He began with U.S. Steel in 1966 when he joined the
company's industrial engineering department.
Roy Dorrance
Vice Chairman and COO
Dorrance, a 34-year veteran of U.S. Steel, is considered by company
insiders to be the driving force behind Straightline. He was one of the original
executives to develop and plan out the Straightline venture. As U.S. Steel's
then-vice president of new business development, he also led Straightline
through its crucial startup phase. He was named to his current post on Jan. 1.
Robert Dryburgh
President, Straightline
Dryburgh is responsible for all business operations and for
setting Straightline's strategic direction. He took charge of Straightline in
September 2001, succeeding Dorrance, and guided Straightline through final
ramp-up and launch.
Gene Trudell
Managing Director,
Information Technology Services
Trudell was instrumental in the launch of
Straightline. Not only was he a member of the planning team, but the systems he
and his information services staff developed at U.S. Steel provided the
technology platform necessary for Straightline's launch.
Daniel Pavlick
Managing Director,
Strategy and Information, Straightline
Pavlick oversees strategic planning,
marketing, customer relationships and information technology. Specializing in
electronic business, Pavlick joined Straightline in the spring of 2001 from
Zeefer, an Internet consultancy.
Bill Kelly
Director of Operations,
Straightline
A member of the original concept team, Kelly led the development
of the Straightline business model. Kelly, a 26-year veteran of U.S. Steel, was
the company's general manager of business process reengineering before joining
Straightline full-time in the fall of 2000.
PARTNERS
Mike Shanahan
Vice President, The Boston Consulting Group
In early 2000, Shanahan was a consultant with Arthur
D. Little and led the ADL team brought in by U.S. Steel's management to explore
ways to create the most profit for shareholders. His ADL team evaluated U.S.
Steel's information technology and determined that the company's information
systems architecture was strong enough to support new business initiatives.
Gary Cooper
Project Engineer, Sun
Professional Services
Cooper directed the deployment of Straightline's
hardware platform, based on the Sun Enterprise 10000 Server. He also was
responsible for training the Straightline staff to use the Solaris operating system.
Shoaib Abbasi
President, Strategic
Systems
Abbasi participated in the early systems planning stages and helped
set many of the requirements for Straightline's electronic means of aggregating orders.
Keith Jansen
President, Transtar
Logistics
Jansen and his team of logistics engineers set up, and now
manage, Straightline's methods of transporting steel. Transtar is a wholly owned
subsidiary of Transtar Inc, which is a direct subsidiary of U.S. Steel.
To protect roster members' privacy, their e-mail addresses have been omitted. You can direct mail to them at baseline@ziffdavis.com. It will be forwarded.
