ZIFFPAGE TITLEAetna Base CaseBy David F. Carr | Posted 2005-02-01 Email Print
Re-Thinking HR: What Every CIO Needs to Know About Tomorrow's Workforce
CEO John Rowe cleaned up the troubled insurer's pricing and claims systems. Then, he gave customers more choices. Will that produce long-term financial health?
Aetna Base Case
Headquarters: 151 Farmington Ave., Hartford, CT 06156
Phone: (860) 273-0123
Business: Health benefits, including managed care.
Chief Information Officer: Weh-Tih Cheng
Financials in 2003: $17.9 billion in revenue; profit of $933.8 million; net profit margin 5.2%.
Challenges: Complete the turnaround begun in 2002 by unifying claims systems, improving the accuracy of plan pricing and building profitable growth.
Baseline Goals (Revisited): Here are the Aetna goals outlined in Baseline's August 2002 case study, compared with the results: