ZIFFPAGE TITLEAetna Base CaseBy David F. Carr | Posted 2005-02-01 Email Print
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CEO John Rowe cleaned up the troubled insurer's pricing and claims systems. Then, he gave customers more choices. Will that produce long-term financial health?
Aetna Base Case
Headquarters: 151 Farmington Ave., Hartford, CT 06156
Phone: (860) 273-0123
Business: Health benefits, including managed care.
Chief Information Officer: Weh-Tih Cheng
Financials in 2003: $17.9 billion in revenue; profit of $933.8 million; net profit margin 5.2%.
Challenges: Complete the turnaround begun in 2002 by unifying claims systems, improving the accuracy of plan pricing and building profitable growth.
Baseline Goals (Revisited): Here are the Aetna goals outlined in Baseline's August 2002 case study, compared with the results: