Sonic Automotive: Roadside Aid - ' Sonic Automotive Base Case ' (
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Sonic Automotive Base Case
Headquarters: 5401 E. Independence Blvd., Charlotte, NC 28212
Phone: (704) 566-2400
Business: Sells cars and insurance, and offers repairs and maintenance services.
Chief Information Officer: David Boatman
Financials in 2002: Revenue of $7.1 billion; net income of $108.5 million, or a net margin of 1.5%.
Challenges: Simplify computing operations of a diverse, expanding network of auto dealers; improve technical support and reduce onsite visits.
Baseline Goals:
Expand dealer network to boost revenue, which rose to $7.1 billion in 2002 from $5.9 billion in 2001.
Increase product diversity. Parts and service accounted for 12.8% of revenue in 2002, compared with 11.5% in 2000; finance and insurance accounted for 2.9% in 2002, compared with 2.8% in 2000.
Keep a lid on expenses. Selling, general and administrative costs rose just slightly, to $847.2 million (11.9% of sales) in 2002 from $680.1 million (11.5% of sales) in 2001.
Projects: Processes 
