Sonic Automotive Base Case

By John McCormick  |  Posted 2003-10-01 Print this article Print

CIO David Boatman has to support 5,000 PCs at 139 dealerships in 15 states.

Sonic Automotive Base Case

Headquarters: 5401 E. Independence Blvd., Charlotte, NC 28212

Phone: (704) 566-2400

Business: Sells cars and insurance, and offers repairs and maintenance services.

Chief Information Officer: David Boatman

Financials in 2002: Revenue of $7.1 billion; net income of $108.5 million, or a net margin of 1.5%.

Challenges: Simplify computing operations of a diverse, expanding network of auto dealers; improve technical support and reduce onsite visits.

Baseline Goals:

  • Expand dealer network to boost revenue, which rose to $7.1 billion in 2002 from $5.9 billion in 2001.
  • Increase product diversity. Parts and service accounted for 12.8% of revenue in 2002, compared with 11.5% in 2000; finance and insurance accounted for 2.9% in 2002, compared with 2.8% in 2000.
  • Keep a lid on expenses. Selling, general and administrative costs rose just slightly, to $847.2 million (11.9% of sales) in 2002 from $680.1 million (11.5% of sales) in 2001.

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