Base CaseBy Mel Duvall | Posted 2005-08-04 Print
Strong sales of Toyota's Prius hybrid vehicles could be threatened by software malfunctions that leave drivers stuck in traffic.: Toyota Motor Sales USA at a Glance">
Headquarters: 19001 S. Western Ave., Torrance, CA 90509 Phone: (310) 468-4000 Business: The U.S. sales unit for Toyota Motor, the second-largest seller of automobiles in the world (behind General Motors).
- Eliminate back orders for the Toyota Prius in the U.S. by increasing production by 50% to 180,000 vehicles per year.
- Increase U.S. market share by boosting sales to 2.5 million vehicles by 2008.
- Dominate the hybrid market by introducing fourth hybrid vehicle this yearthe Lexus GS 450and achieving worldwide hybrid sales of 300,000 by 2006.
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