Advance Auto Parts Base

By Mel Duvall  |  Posted 2004-03-01 Print this article Print

Digital displays may soon become signs of the times. But is Advance Auto Parts' five-year-old system of delivering messages by satellite hitting a speedbump?


Advance Auto Parts Base Case

Headquarters: 5673 Airport Rd., Roanoke, VA 24012

Phone: (540) 362-4911

Business: Second-largest auto-parts dealer in the U.S. with 2,500 stores in 42 states.

Chief Information Officer: S. Lynn Stevens

In-Store Television Network Director: Mike Fowler

Financials In 2003: $125 million profit on $3.5 billion in sales.

Challenge: To create a uniform brand and identity after rapid expansion and multiple acquisitions.

Baseline Goals:

  • Improve growth rate of sales in stores open more than a year, which fell to 3.1% in 2003 from 6.5% in 2001.
  • Increase profit margin from last year's 3.6%.
  • Offset estimated $1.25 million annual cost of satellite network and in-store programming by selling ads.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.


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