Advance Auto Parts BaseBy Mel Duvall | Posted 2004-03-01 Email Print
Digital displays may soon become signs of the times. But is Advance Auto Parts' five-year-old system of delivering messages by satellite hitting a speedbump?Case">
Advance Auto Parts Base Case
Headquarters: 5673 Airport Rd., Roanoke, VA 24012
Phone: (540) 362-4911
Business: Second-largest auto-parts dealer in the U.S. with 2,500 stores in 42 states.
Chief Information Officer: S. Lynn Stevens
In-Store Television Network Director: Mike Fowler
Financials In 2003: $125 million profit on $3.5 billion in sales.
Challenge: To create a uniform brand and identity after rapid expansion and multiple acquisitions.
- Improve growth rate of sales in stores open more than a year, which fell to 3.1% in 2003 from 6.5% in 2001.
- Increase profit margin from last year's 3.6%.
- Offset estimated $1.25 million annual cost of satellite network and in-store programming by selling ads.