Advance Auto Parts BaseBy Mel Duvall | Posted 2004-03-01 Email Print
Digital displays may soon become signs of the times. But is Advance Auto Parts' five-year-old system of delivering messages by satellite hitting a speedbump?Case">
Advance Auto Parts Base Case
Headquarters: 5673 Airport Rd., Roanoke, VA 24012
Phone: (540) 362-4911
Business: Second-largest auto-parts dealer in the U.S. with 2,500 stores in 42 states.
Chief Information Officer: S. Lynn Stevens
In-Store Television Network Director: Mike Fowler
Financials In 2003: $125 million profit on $3.5 billion in sales.
Challenge: To create a uniform brand and identity after rapid expansion and multiple acquisitions.
- Improve growth rate of sales in stores open more than a year, which fell to 3.1% in 2003 from 6.5% in 2001.
- Increase profit margin from last year's 3.6%.
- Offset estimated $1.25 million annual cost of satellite network and in-store programming by selling ads.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...