Santa's Helper - ' The Little Tikes Co' (
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The Little Tikes Co. Base Case
Headquarters: 2180 Barlow Rd., Hudson, Ohio
Phone: (330) 650-3000
Business: A division of consumer-products giant Newell Rubbermaid, Little Tikes makes a variety of play products for children, including infant and toddler toys, trucks, sandboxes, activity gyms and climbers, slides and juvenile furniture.
Information Services Manager: Christopher Fuss
Financials in 2002: Sales are not broken out from Newell's other divisions. Annual revenue is estimated at under $350 million, less than 5% of Newell's $7.4 billion in 2002 sales.
Challenges: Take on toy giants Mattel and Hasbro in the small-toy market, increase profitability of the company's product lines.
Baseline Goals:
Reduce product-development time by 25%.
Get products in front of retailers and children as much as six months earlier to catch problems with products before they're sent to manufacturing.
Increase the rate of new products that hit profit targets, from 60% in 2001.
Projects: Processes 
