The Little Tikes CoBy Sean Gallagher | Posted 2003-12-01 Print
The toymaker managed to get new products to store shelves. Problem was, some 40% were duds. How the company got its act together with the help of early prototyping.. Base Case">
The Little Tikes Co. Base Case
Headquarters: 2180 Barlow Rd., Hudson, Ohio
Phone: (330) 650-3000
Business: A division of consumer-products giant Newell Rubbermaid, Little Tikes makes a variety of play products for children, including infant and toddler toys, trucks, sandboxes, activity gyms and climbers, slides and juvenile furniture.
Information Services Manager: Christopher Fuss
Financials in 2002: Sales are not broken out from Newell's other divisions. Annual revenue is estimated at under $350 million, less than 5% of Newell's $7.4 billion in 2002 sales.
Challenges: Take on toy giants Mattel and Hasbro in the small-toy market, increase profitability of the company's product lines.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...