The Little Tikes CoBy Sean Gallagher | Posted 2003-12-01 Email Print
The toymaker managed to get new products to store shelves. Problem was, some 40% were duds. How the company got its act together with the help of early prototyping.. Base Case">
The Little Tikes Co. Base Case
Headquarters: 2180 Barlow Rd., Hudson, Ohio
Phone: (330) 650-3000
Business: A division of consumer-products giant Newell Rubbermaid, Little Tikes makes a variety of play products for children, including infant and toddler toys, trucks, sandboxes, activity gyms and climbers, slides and juvenile furniture.
Information Services Manager: Christopher Fuss
Financials in 2002: Sales are not broken out from Newell's other divisions. Annual revenue is estimated at under $350 million, less than 5% of Newell's $7.4 billion in 2002 sales.
Challenges: Take on toy giants Mattel and Hasbro in the small-toy market, increase profitability of the company's product lines.