Netflix: Box-Office Star - ' How NetFlix Works '
(
Page 2 of 2 )
How NetFlix Works
Headquarters: 970 University Ave., Los Gatos, CA 95032
Phone: (408) 399-3700
Business: Online DVD rentals
Vice President, Information Technology: Mike Osier
Financials, trailing 12 months: $153 million in sales; $2 million in profits as of Sept. 30.
Challenge: Outrun Walmart.com, which recently started a similar but less expensive DVD-by-mail rental service.
Baseline Goals:
5 million subscribers by 2007, up from 1.5 million now.
$1 billion in annual sales by 2007, up from $153 million.
13.2 million trial subscribers by 2007, up from 3.1 million to date.
Projects: Processes 
