Hendrick Base Case

By Doug Bartholomew  |  Posted 2006-06-07 Print this article Print

The company, which fields six NASCAR teams, turned to product life-cycle management software to improve performance and reliability of its race cars.

Hendrick Base Case

Headquarters: 4400 Papa Joe Hendrick Blvd., Charlotte, NC 28262
Phone: (704) 455-3400
Business: NASCAR auto racing teams, corporate sponsorships, racing accessories and apparel.
Chief Engineer: Jim Wall
Annual Revenue: $77 million (Source: Forbes magazine)
Challenge: Improve performance and reliability by tracking and improving the remanufacturing of 700 engines annually.

  • Fix auto parts in 2 to 3 days in 2006, up from 1 week or longer in 2004.
  • Reduce variability in vehicle performance to 0.5% in 2006, versus 20% in previous years.
  • Win the Nextel Cup and Busch series titles in 2006.

Doug Bartholomew is a career journalist who has covered information technology for more than 15 years. A former senior editor at IndustryWeek and InformationWeek, his freelance features have appeared in New York magazine and the Los Angeles Times Magazine. He has a B.S. in Journalism from Northwestern University.

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