Hendrick Base CaseBy Doug Bartholomew | Posted 2006-06-07 Email Print
The company, which fields six NASCAR teams, turned to product life-cycle management software to improve performance and reliability of its race cars.
Hendrick Base Case
Headquarters: 4400 Papa Joe Hendrick Blvd., Charlotte, NC 28262
Phone: (704) 455-3400
Business: NASCAR auto racing teams, corporate sponsorships, racing accessories and apparel.
Chief Engineer: Jim Wall
Annual Revenue: $77 million (Source: Forbes magazine)
Challenge: Improve performance and reliability by tracking and improving the remanufacturing of 700 engines annually.
- Fix auto parts in 2 to 3 days in 2006, up from 1 week or longer in 2004.
- Reduce variability in vehicle performance to 0.5% in 2006, versus 20% in previous years.
- Win the Nextel Cup and Busch series titles in 2006.