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Musco Food: Dial-a-Deli
By Larry Barrett
2005-11-08
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Musco Food: Dial-a-Deli - 'ZIFFPAGE TITLEMusco Food Corp' (
Page 2 of 2 ) . Base Case">
 Musco Food Corp. Base Case
Headquarters: 5701 49th Place, Maspeth, NY 11378
Phone: (718) 326-1070
Business: Distributor of Italian meats, cheese, tomatoes and other Italian food to delis and markets throughout the Northeast.
Chief Financial Officer: Joe Chiavetta
Financials in 2004: Sales of $25 million to $50 million.
Challenge: Implement a wireless order entry system for salesmen.
BASELINE GOALS:
- Reduce weekly order correction costs from $4,000 a month to zero.
- Increase total sales by 12% in 2005, from more than $25 million.
- Cut customer service expenses on order entry by $4,000 to $6,000 a month.
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