Musco Food Corp. Base Case

By Larry Barrett  |  Posted 2005-11-08 Print this article Print

The distributor of Italian meat, cheese, tomato sauce and other food uses "smart" phones to stock the corner deli faster and with fewer mistakes.

Musco Food Corp. Base Case

Headquarters: 5701 49th Place, Maspeth, NY 11378
Phone: (718) 326-1070
Business: Distributor of Italian meats, cheese, tomatoes and other Italian food to delis and markets throughout the Northeast.
Chief Financial Officer: Joe Chiavetta
Financials in 2004: Sales of $25 million to $50 million.
Challenge: Implement a wireless order entry system for salesmen.

  • Reduce weekly order correction costs from $4,000 a month to zero.
  • Increase total sales by 12% in 2005, from more than $25 million.
  • Cut customer service expenses on order entry by $4,000 to $6,000 a month.

Senior Writer
Larry, of San Carlos, Calif., was a senior writer and editor at CNet, writing analysis, breaking news and opinion stories. He was technology reporter at the San Jose Business Journal from 1996-1997. He graduated with a B.A. from San Jose State University where he was also executive editor of the daily student newspaper.

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