By John Moore  |  Posted 2005-07-08 Print this article Print

The biotech equipment maker wanted to expand business in Japan. But faxing in hand-written orders was faster than using its online catalog. Something had to click.

-Commerce Beyond Japan">

E-Commerce Beyond Japan

Millipore's European and Latin American e-commerce customers also tap into the Netli network. Performance improvement in Europe has not been as dramatic as in Japan because Millipore's connectivity to Western Europe was "pretty good" prior to initiating the Netli service, O'Halloran says.

Millipore earlier this year extended e-commerce services to Brazil, the company's most recent online sales endeavor. Netli has a virtual data center there.

Looking back on the Netli project, O'Halloran says the decision to maintain a single, centrally managed Web site has helped Millipore avoid excessive infrastructure costs.

And customers benefit from an experience that doesn't leave them pining for faxes.

As O'Halloran puts it: "The customers' experience is the most important aspect of what we do."

John writes the Contract Watch column and his own column for the Channel Insider.

John has covered the information-technology industry for 15 years, focusing on government issues, systems integrators, resellers and channel activities. Prior to working with Channel Insider, he was an editor at Smart Partner, and a department editor at Federal Computer Week, a newspaper covering federal information technology. At Federal Computer Week, John covered federal contractors and compiled the publication's annual ranking of the market's top 25 integrators. John also was a senior editor in the Washington, D.C., bureau of Computer Systems News.


Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.