ZIFFPAGE TITLEJ Vineyards Base CaseBy Deborah Gage | Posted 2005-07-08 Print
The 9/11 attacks dried up the market for J Vineyards' sparkling wines. Sure, it could cut costs. But it really needed to figure out what it could sell instead, and to whom.
J Vineyards Base Case
Headquarters: P.O. Box 6009, 11447 Old Redwood Highway, Healdsburg, CA 95448
Phone: (707) 431-5400
Business: Grows and harvests grapes on 250 acres; produces and sells sparkling and still wines
Facilities Manager: Dana DiLuvio
Financials in 2004: Privately held; $14.6 million in sales in 2004, up from $12.96 million in 2003.
Challenge: Find new ways to gather and analyze data to streamline operations and boost sales.
- Increase annual revenue by 12%, from $14.6 million in 2004.
- Increase cases sold, from 68,000 in 2004 to 72,000 this year.
- Grow retail operation, which was launched in 1999, from $4 million in 2004.
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