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ZIFFPAGE TITLEJ Vineyards Base Case

By Deborah Gage  |  Posted 2005-07-08 Email Print this article Print
 
 
 
 
 
 

The 9/11 attacks dried up the market for J Vineyards' sparkling wines. Sure, it could cut costs. But it really needed to figure out what it could sell instead, and to whom.

J Vineyards Base Case Headquarters: P.O. Box 6009, 11447 Old Redwood Highway, Healdsburg, CA 95448

Phone: (707) 431-5400

Business: Grows and harvests grapes on 250 acres; produces and sells sparkling and still wines

Facilities Manager: Dana DiLuvio

Financials in 2004: Privately held; $14.6 million in sales in 2004, up from $12.96 million in 2003.

Challenge: Find new ways to gather and analyze data to streamline operations and boost sales.

BASELINE GOALS:

  • Increase annual revenue by 12%, from $14.6 million in 2004.

  • Increase cases sold, from 68,000 in 2004 to 72,000 this year.

  • Grow retail operation, which was launched in 1999, from $4 million in 2004.


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Senior Writer
debbie_gage@ziffdavisenterprise.com
Based in Silicon Valley, Debbie was a founding member of Ziff Davis Media's Sm@rt Partner, where she developed investigative projects and wrote a column on start-ups. She has covered the high-tech industry since 1994 and has also worked for Minnesota Public Radio, covering state politics. She has written freelance op-ed pieces on public education for the San Jose Mercury News, and has also won several national awards for her work co-producing a documentary. She has a B.A. from Minnesota State University.

 
 
 
 
 
 
 
 
 
 
 

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