Headquarters: 135 Corporate Woods, Rochester, NY 14623

Phone: (585) 272-8400

Business: Provides market research and consulting services

Chief Information Officer: Peter Milla

Financials in 2002: $100 million in sales; $14.7 million net loss; $16.1 million operating loss (year ended June 30, 2002)

Challenge: Create a new Internet infrastructure to conduct market research better, faster and cheaper than mail and telephone

BASELINE GOALS:

• Develop Internet panel of more than 2 million members before 2000; goal was achieved. Panel now stands at 2.8 million
• Return to profitability by 2001. Goal was not achieved, but company has reported net profits in last three quarters
• Improve quality of Internet panel members. Company now has 26 sub-panels and rewards coveted survey participants