Harris Interactive Base CaseBy Mel Duvall | Posted 2003-02-01 Email Print
Their market research system mines the collective thoughts of netizens. But can the Rochester, NY company accurately interpret its polls to represent the world at large?
Headquarters: 135 Corporate Woods, Rochester, NY 14623
Phone: (585) 272-8400
Business: Provides market research and consulting services
Chief Information Officer: Peter Milla
Financials in 2002: $100 million in sales; $14.7 million net loss; $16.1 million operating loss (year ended June 30, 2002)
Challenge: Create a new Internet infrastructure to conduct market research better, faster and cheaper than mail and telephone
- Develop Internet panel of more than 2 million members before 2000; goal was achieved. Panel now stands at 2.8 million
- Return to profitability by 2001. Goal was not achieved, but company has reported net profits in last three quarters
- Improve quality of Internet panel members. Company now has 26 sub-panels and rewards coveted survey participants
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...