Player Roster

By Sean Gallagher  |  Posted 2003-03-01 Print this article Print

Every year, American Greetings churns out 20,000 new cards to meet every need of "social expression" it can imagine. But the life and death of each of those cards is hardly determined by the pen of an artist and the gut of a chief executive.

: Insiders">
Player Roster: Insiders

    Morry Weiss
    Chairman and CEO
    Father-in-law knew best. Weiss is married to a daughter of the late Irving Stone, who headed American Greetings for most of the 20th century—and whose father, Jacob Sapirstein, a Polish immigrant, founded the company in 1906. Weiss has steered the company's moves into information technology over the past five years—including the redesign of its supply-chain management, its order management, and its digital retrieval of art, design and verse. Weiss steps down June 1, retaining a seat on the board.

    Zev Weiss
    Executive Vice President, AG ventures and enterprise management
    Zev Weiss, 36, runs strategic businesses, including Americangreetings.com, as well as overseeing finance, legal and human resources functions. He started his career as a financial analyst at Goldman Sachs in 1988, and joined the family business in 1992 as a sales rep for Carlton Cards. Zev becomes chief executive June 1.

    Jeffrey Weiss
    Executive Vice President, North American greeting card division.
    Jeffrey Weiss, 39, runs the core business unit of American Greetings. He started his career in Macy's executive training program and joined American Greetings in 1988, also as a sales rep. He becomes president and chief operating officer when his father steps down.

    Thomas Zinn
    former Senior Vice President, Information Services.
    Zinn, who retired from American Greetings two years ago, laid the groundwork for the company's order-management and data-retrieval systems.

    James C. Spira
    President and Chief Operating Officer
    Spira, a former management consultant, joined American Greetings' Board of Directors in 1998, was named vice chairman in 2000 and chief operating officer in March 2001. He has helped guide the company's e-greetings and scan-based trading initiatives.

    Bruce Petro
    Chief Information Officer
    Petro, formerly the manager of information technology planning for American Greetings, has helped bring handheld scanners to the company's 13,000 merchandisers, as well as put image and text archives at the fingertips of designers.

    David R. Beittel
    Senior Vice President, Creative
    Beittel has supervised processes for speeding up the time it takes to create replacement designs for cards at the end of their lives. He also was instrumental in shortening approval processes for topical, time-sensitive cards.

Sean Gallagher is editor of Ziff Davis Internet's enterprise verticals group. Previously, Gallagher was technology editor for Baseline, before joining Ziff Davis, he was editorial director of Fawcette Technical Publications' enterprise developer publications group, and the Labs managing editor of CMP's InformationWeek. A former naval officer and former systems integrator, Gallagher lives and works in Baltimore, Maryland.

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