A Year in the Life of a Greeting Card - ' American Greetings Base Technologies'

AOL Time Warner Book Group usually builds whatever software it needs, but it decided it had too many commitments to create a digital-asset management system and went with a commercial package that needed little modification.

Application	Product Used	Supplier
PRODUCT PLATFORM
Design creation	Freehand	Macromedia
Art database	Content Manager	IBM
Digital asset management (design workflow management)	Ancept Media Server Websphere Application Server	Ancept IBM
Asset Archive Search	Verity K2	Verity
PRINTING PRODUCTION, SUPPLY-CHAIN MANAGEMENT
Expert systems for production management	Blaze Expert	Fair, Isaac Co.
Manufacturing process optimization software	ILOG Optimization Suite and in-house software	ILOG, American Greetings
Warehouse management	QAD & RIMS	Robocom (International)
TRANSPORTATION MANAGEMENT
Freight Rating, Audit and Payment	Voyager	Logility
BUSINESS AND MARKETING INTELLIGENCE
Retail planning, decision support and management	MarketMax	MarketMax
Retail management (for Carlton Card Stores)	Retail IDEAS	JDA Software
INVENTORY AND SALES ANALYSIS
Scan-based Trading with retailers	sbtLink	viaLink
Database repository to integrate retailer inventory and sales data	syncLink	viaLink
Store inventory and sales management (for Carlton Cards stores)	Retail IDEAS	JDA Software
AMERICANGREETINGS.COM
Web-site management	Kana	Kana
Customer-relationship management software	E.piphany	E.piphany