American Greetings Base Technologies

By Sean Gallagher  |  Posted 2003-03-01 Email Print this article Print
 
 
 
 
 
 
 

Every year, American Greetings churns out 20,000 new cards to meet every need of "social expression" it can imagine. But the life and death of each of those cards is hardly determined by the pen of an artist and the gut of a chief executive.


American Greetings Base Technologies

AOL Time Warner Book Group usually builds whatever software it needs, but it decided it had too many commitments to create a digital-asset management system and went with a commercial package that needed little modification.

Application
Product Used
Supplier
PRODUCT PLATFORM
Design creation Freehand Macromedia
Art database Content Manager IBM
Digital asset management (design workflow management) Ancept Media Server
Websphere Application Server
Ancept
IBM
Asset Archive Search Verity K2 Verity
PRINTING PRODUCTION, SUPPLY-CHAIN MANAGEMENT
Expert systems for production management Blaze Expert Fair, Isaac Co.
Manufacturing process optimization software ILOG Optimization Suite and in-house software ILOG, American Greetings
Warehouse management QAD & RIMS Robocom (International)
TRANSPORTATION MANAGEMENT
Freight Rating, Audit and Payment Voyager Logility
BUSINESS AND MARKETING INTELLIGENCE
Retail planning, decision support and management MarketMax MarketMax
Retail management (for Carlton Card Stores) Retail IDEAS JDA Software
INVENTORY AND SALES ANALYSIS
Scan-based Trading with retailers sbtLink viaLink
Database repository to integrate retailer inventory and sales data syncLink viaLink
Store inventory and sales management (for Carlton Cards stores) Retail IDEAS JDA Software
AMERICANGREETINGS.COM
Web-site management Kana Kana
Customer-relationship management software E.piphany E.piphany


<1234567891011>
 
 
 
 
Sean Gallagher is editor of Ziff Davis Internet's enterprise verticals group. Previously, Gallagher was technology editor for Baseline, before joining Ziff Davis, he was editorial director of Fawcette Technical Publications' enterprise developer publications group, and the Labs managing editor of CMP's InformationWeek. A former naval officer and former systems integrator, Gallagher lives and works in Baltimore, Maryland.
 
 
 
 
 
 

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters