American Greetings Base TechnologiesBy Sean Gallagher | Posted 2003-03-01 Print
Every year, American Greetings churns out 20,000 new cards to meet every need of "social expression" it can imagine. But the life and death of each of those cards is hardly determined by the pen of an artist and the gut of a chief executive.
AOL Time Warner Book Group usually builds whatever software it needs, but it decided it had too many commitments to create a digital-asset management system and went with a commercial package that needed little modification.
|Art database||Content Manager||IBM|
|Digital asset management (design workflow management)||Ancept Media Server
Websphere Application Server
|Asset Archive Search||Verity K2||Verity|
PRINTING PRODUCTION, SUPPLY-CHAIN MANAGEMENT
|Expert systems for production management||Blaze Expert||Fair, Isaac Co.|
|Manufacturing process optimization software||ILOG Optimization Suite and in-house software||ILOG, American Greetings|
|Warehouse management||QAD & RIMS||Robocom (International)|
|Freight Rating, Audit and Payment||Voyager||Logility|
BUSINESS AND MARKETING INTELLIGENCE
|Retail planning, decision support and management||MarketMax||MarketMax|
|Retail management (for Carlton Card Stores)||Retail IDEAS||JDA Software|
INVENTORY AND SALES ANALYSIS
|Scan-based Trading with retailers||sbtLink||viaLink|
|Database repository to integrate retailer inventory and sales data||syncLink||viaLink|
|Store inventory and sales management (for Carlton Cards stores)||Retail IDEAS||JDA Software|
|Customer-relationship management software||E.piphany||E.piphany|
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