American Greetings Base CaseBy Sean Gallagher | Posted 2003-03-01 Print
Every year, American Greetings churns out 20,000 new cards to meet every need of "social expression" it can imagine. But the life and death of each of those cards is hardly determined by the pen of an artist and the gut of a chief executive.
Headquarters: 1 American Road, Cleveland, OH 44144
Phone: (216) 252-7300
Business: Creation, design and sales of everyday and seasonal greeting cards, gift-wrap and related products.
Chief Information Officer: Bruce Petro
Financials: $2.4 billion of net sales in fiscal year ended Feb. 2002; Net loss of $122.3 million, or -5.2% on sales
Challenge: Streamline the management of products by digitizing creative materials, manage printing and production with computer systems, and link into retailers' information systems through bar-code scanning
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