ZIFFPAGE TITLEWelch Foods Base Case

By David F. Carr  |  Posted 2006-04-06 Print this article Print

The jelly and juice producer improved its efficiency through virtualization, saving 45% when replacing 100 servers.

Welch Foods Base Case Headquarters: 575 Virginia Rd., Concord, MA 01742
Phone: (978) 371-1000
Business: As the food processing and marketing arm of The National Grape Cooperative Association, Welch makes and sells juices and jellies.
Chief Information Officer: Larry Rencken
Financials in 2005: Sales of $577.8 million for the year ended Aug. 31, up by $400,000 from previous year. Net proceeds were $58.5 million, down by $16.5 million.
Challenge: Use virtualization technology to contain data center costs, while simplifying server deployment and administration.


  • Reduce the cost of procuring, configuring and supporting servers by up to 30%.
  • Save about $331,000 in server hardware costs. Also, cut data center costs by reducing space and cooling requirements and trimming electric power consumption.
  • Cut the time to deploy a server from as many as five weeks to as little as 15 minutes.
  • Achieve average server process utilization of about 60%, compared to about 10% for physically separate servers.

David F. Carr David F. Carr is the Technology Editor for Baseline Magazine, a Ziff Davis publication focused on information technology and its management, with an emphasis on measurable, bottom-line results. He wrote two of Baseline's cover stories focused on the role of technology in disaster recovery, one focused on the response to the tsunami in Indonesia and another on the City of New Orleans after Hurricane Katrina.David has been the author or co-author of many Baseline Case Dissections on corporate technology successes and failures (such as the role of Kmart's inept supply chain implementation in its decline versus Wal-Mart or the successful use of technology to create new market opportunities for office furniture maker Herman Miller). He has also written about the FAA's halting attempts to modernize air traffic control, and in 2003 he traveled to Sierra Leone and Liberia to report on the role of technology in United Nations peacekeeping.David joined Baseline prior to the launch of the magazine in 2001 and helped define popular elements of the magazine such as Gotcha!, which offers cautionary tales about technology pitfalls and how to avoid them.

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.