Reference Checks

By Mel Duvall  |  Posted 2002-12-01 Print this article Print

Dossier: Texas Instruments blazed trails in radio frequency identification 40 years ago. Some of the technology's commercial applications are only now coming to light.

Reference Checks

Executives listed here are all users of TI's RFID technology. Their willingness to talk has been confirmed by Baseline.

Kent Sulzberger
Assistant Manager, Information Systems
(309) 452-7878
Project: Auto-seat manufacturer uses RFID systems from TI to track seat parts from beginning to end of assembly process.

Thomas Durovsik
(610) 902-9000
Project: Has installed RFID-based payment systems in fast-food restaurants, such as McDonald's, as well as vending machines in corporate cafeterias. Key feature is ability to collect loyalty rewards.

Irwin Thall
Sales Manager
(818) 897-1111
Project: Company is deploying TI RFID tags in wristbands to provide roving identification. Has system in use at Six Flags Over Georgia, which allows patrons to pay once to use lockers throughout the park.

Gerald Rakestraw
Director, Operations
(770) 413-5300
Project: Atlanta-area amusement park runs attraction called The Great Barn Game that uses RFID-based wristbands. Patrons play a series of games, such as "harvesting crops," and their combined scores are collected on the RFID bands.

Mark McTrustry
Applications Engineer
(330) 965-6390
Project: Youngs-town, Ohio, company supplies conveyor and assembly belt systems for auto manufacturers. Began using TI RFIDs about two years ago.

Jim Hopwood
Managing Director
(44) 161 436-9950
Project: Installing TI RFID system at retailer Marks & Spencer involving more than 1.2 million tags. Has also done projects for Unilever and the Millennium Library in Norwich, England.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.


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