Sunny Delight: Cutting Ties - 'ZIFFPAGE TITLESunny Delight Base Case '
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Sunny Delight Base Case
Headquarters: 4747 Lake Forest Drive, Cincinnati, OH 45242
Phone: (513) 483-3300
Business: Producer of juice-based drinks, with operations in North America and Europe. Two best-selling brands are Sunny Delight and Punica.
Chief Executive Officer: William Cyr
Chief Information Officer: Greg Winholt
Financials in 2004: Privately held; sales of about $600 million.
Challenge: Develop a new technology and business infrastructure after being sold by Procter & Gamble to private investment firm J.W. Childs Associates.
Baseline Goals
- Create an outsourced technology infrastructure that can be installed within 12 months; supported by 5 to 6 full-time staff.
- Shore up sales, which fell 3.2 % in past year, and return to healthy growth rates of 3% or better.
- Port 1,457 North American shipping addresses to the new system by April 1.
Projects: Networks/Storage 
