ZIFFPAGE TITLESunny Delight Base Case

By Mel Duvall  |  Posted 2005-03-07 Print this article Print

The beverage maker is being spun off from Procter & Gamble. In 12 months, it plans to run a $600 million business with a technology staff of—count 'em—six.

Sunny Delight Base Case

Headquarters: 4747 Lake Forest Drive, Cincinnati, OH 45242

Phone: (513) 483-3300

Business: Producer of juice-based drinks, with operations in North America and Europe. Two best-selling brands are Sunny Delight and Punica.

Chief Executive Officer: William Cyr

Chief Information Officer: Greg Winholt

Financials in 2004: Privately held; sales of about $600 million.

Challenge: Develop a new technology and business infrastructure after being sold by Procter & Gamble to private investment firm J.W. Childs Associates.

Baseline Goals

  • Create an outsourced technology infrastructure that can be installed within 12 months; supported by 5 to 6 full-time staff.
  • Shore up sales, which fell 3.2 % in past year, and return to healthy growth rates of 3% or better.
  • Port 1,457 North American shipping addresses to the new system by April 1.

Contributing Editor
Mel Duvall is a veteran business and technology journalist, having written for a variety of daily newspapers and magazines for 17 years. Most recently he was the Business Commerce Editor for Interactive Week, and previously served as a senior business writer for The Financial Post.


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