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Orbitz Takes a Wrong Turn



By Deborah Gage
2002-10-06
Article Views: 13190
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  Table of Contents:
  1. Orbitz Takes a Wrong Turn
  2. ' Orbitz Tech Specs '
  3. ' Call'
  4. ' Stiff Competition '
  5. ' Orbitz Base Case '

Snafus over schedules and fares have lost the online travel service customers. If Orbitz can't keep its data straight, it'll never take off.

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Orbitz Takes a Wrong Turn - ' Orbitz Base Case '


( Page 5 of 5 )

Orbitz Base Case

Headquarters: 200 S. Wacker Drive, Suite 1900, Chicago, IL 60606

Phone: (312) 894-5000

Business: Provides low-fare airline tickets and other travel services online; co-owned by five major airlines

Financials in 2001: $43.4 million revenue, $113 million pro forma net loss

Chief Information Officer: Kevin Malover

Challenge: Lower cost of transactions by making customer service, fulfillment and marketing more efficient

Baseline Goals:

  • Increase the percentage of visitors who complete a transaction (6.2% in Q1 2002)
  • Increase the percentage of revenue derived from non-air-travel sources (16% in Q1 2002)
  • Complete integration of airline-reservation systems into Supplier Link, a powerful new database service, by the end of 2002




     
     
    >>> More Projects: Networks/Storage Articles          >>> More By Deborah Gage
     



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