Orbitz Base CaseBy Deborah Gage | Posted 2002-10-06 Print
Snafus over schedules and fares have lost the online travel service customers. If Orbitz can't keep its data straight, it'll never take off.
Orbitz Base Case
Headquarters: 200 S. Wacker Drive, Suite 1900, Chicago, IL 60606
Phone: (312) 894-5000
Business: Provides low-fare airline tickets and other travel services online; co-owned by five major airlines
Financials in 2001: $43.4 million revenue, $113 million pro forma net loss
Chief Information Officer: Kevin Malover
Challenge: Lower cost of transactions by making customer service, fulfillment and marketing more efficient
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