MySpace Insiders

By David F. Carr  |  Posted 2007-01-16 Print this article Print

MySpace's co-founders got their start at an e-mail marketing firm and a Web file storage company.

Rupert Murdoch
Chairman, News Corp.
As the creator of a media empire that includes 20th Century Fox, the Fox television stations, the New York Post and many other news, broadcast and music properties, Murdoch championed the purchase of MySpace.com as a way of significantly expanding Fox Interactive Media's presence on the Web.

Chris Dewolfe
CEO, MySpace
DeWolfe, who is also a co-founder of MySpace.com, led its creation while employed by Intermix Media and continues to manage it today as a unit of News Corp.'s Fox Interactive Media. Previously, he was CEO of the e-mail marketing firm ResponseBase, which Intermix bought in 2002.

Tom Anderson
President, MySpace
A co-founder of MySpace, Anderson is best known as "Tom," the first person who appears on the "friends list" of new MySpace.com members and who acts as the public face of the Web site's support organization. He and DeWolfe met at Xdrive, the Web file storage company where both worked prior to starting ResponseBase.

Aber Whitcomb
Chief Technology Officer, MySpace
Whitcomb is a co-founder of MySpace, where he is responsible for engineering and technical operations. He speaks frequently on the issues of large-scale computing, networking and storage.

Jim Benedetto
Vice President of Technology, MySpace
Benedetto joined MySpace about a month after it launched, in late 2003. On his own MySpace profile page, he describes himself as a 27-year-old 2001 graduate of the University of Southern California whose trip to Australia last year included diving in a shark tank. Just out of school in 2001, he joined Quack.com, a voice portal startup that was acquired by America Online. Today, Benedetto says he is "working triple overtime to take MySpace international."

Jason Feffer
Former vice president of operations, MySpace
Starting with MySpace's launch in late 2003, Feffer was responsible for MySpace's advertising and support operations. He also worked with DoubleClick, the Web site advertising vendor, to ensure that its software met MySpace's scalability requirements and visitor targeting goals. Since leaving MySpace last summer, he has been working on a startup called SodaHead.com, which promises to offer a new twist on social networking when it launches later this year.

Duc Chau
Founder and CEO, Flukiest
Chau, as an employee of Intermix, led the creation of a pilot version of the MySpace Web site, which employed Perl and a MySQL database, but left Intermix shortly after the production Web site went live. He went on to work for StrongMail, a vendor of e-mail management appliances. Chau now runs Flukiest, a social networking and file-sharing Web site that is also selling its software for use within other Web sites.

David F. Carr David F. Carr is the Technology Editor for Baseline Magazine, a Ziff Davis publication focused on information technology and its management, with an emphasis on measurable, bottom-line results. He wrote two of Baseline's cover stories focused on the role of technology in disaster recovery, one focused on the response to the tsunami in Indonesia and another on the City of New Orleans after Hurricane Katrina.David has been the author or co-author of many Baseline Case Dissections on corporate technology successes and failures (such as the role of Kmart's inept supply chain implementation in its decline versus Wal-Mart or the successful use of technology to create new market opportunities for office furniture maker Herman Miller). He has also written about the FAA's halting attempts to modernize air traffic control, and in 2003 he traveled to Sierra Leone and Liberia to report on the role of technology in United Nations peacekeeping.David joined Baseline prior to the launch of the magazine in 2001 and helped define popular elements of the magazine such as Gotcha!, which offers cautionary tales about technology pitfalls and how to avoid them.

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