WDBy Edward Cone | Posted 2003-10-01 Print
The lubricant maker used to have a Brand Forress.-40 Base Case">
The increase in earnings per share over a three-year period, from $1.08 in 2001 to $1.71 in 2003. This was achieved while absorbing a series of acquisitions including Block Drug Co. in 1999, Global Household Brands in 2001, and Heartland Corp. in 2002.
Business: Owns and markets branded products, including WD-40 lubricant and Spot Shot stain remover.
Headquarters: San Diego
Key Business Executive: Garry Ridge, chief executive officer
Key Technology Manager: Michael Freeman, division president, Americas
Project: Build information technology systems to handle orders and inventory in support of expanding product lines and sales channels.
Objectives: Integrate several acquisitions; continue growing by introducing new brands and selling in additional retail categories; increase earnings.
Technology Used: Draves & Barke Systems' Innatrack enterprise resource planning system.
Lesson for Big Companies: Don't be afraid to start over on core systems if yours needs change.
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