Top 20 SMB Technologies and Purchasing Trends - ' Top SMB IT Purchasing '
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Top SMB IT Purchasing Criteria
According to the survey, the total cost and long-term value (scalability and integration) are the chief criteria for purchasing IT products and services.
| Total Cost of Ownership | 76% |
| Scalability | 69% |
| Future Integration Capabilities |
64% |
| Brand Leadership | 57% |
| Vertical Expertise of vendors |
55% |
| Price | 44% |
| Stability (mature technology) |
42% |
| Brand Loyalty | 40% |
| Vendor Recommendations |
34% |
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