Snyder's of Hanover: Twisted Logic - ' Snyder' (
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Snyder's of Hanover Base Case
Headquarters: 1250 York St., Hanover, PA 17331
Phone: (717) 632-4477
Business: Family-owned business is the second-largest pretzel maker in the U.S., trailing only Frito-Lay's Rold Gold. The company also makes tortilla chips, potato chips and the EatSmart brand of low-fat snack foods.
Director of Information Technology: Dave Thomas
Financials in fiscal 2002: Annual sales of more than $200 million.
Challenge: Implement Satori Group's proCube business-process-management software for its financials, demand-forecasting and automated-budgeting needs.
Baseline Goals:
Reduce staffing time needed to create annual reports by 50%.
Identify unprofitable products and discontinue them.
Surpass Rold Gold's 13.6% share of pretzel market. Snyder's share last year: 12.1%.
Projects: Management 
