By Larry Barrett  |  Posted 2004-01-16 Email Print this article Print


Re-Thinking HR: What Every CIO Needs to Know About Tomorrow's Workforce

Pretzel maker Snyder's of Hanover is desperate to catch up to its main rival. Will better budgeting help the company cut the mustard?

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Snyder's of Hanover Base Case

Headquarters: 1250 York St., Hanover, PA 17331

Phone: (717) 632-4477

Business: Family-owned business is the second-largest pretzel maker in the U.S., trailing only Frito-Lay's Rold Gold. The company also makes tortilla chips, potato chips and the EatSmart brand of low-fat snack foods.

Director of Information Technology: Dave Thomas

Financials in fiscal 2002: Annual sales of more than $200 million.

Challenge: Implement Satori Group's proCube business-process-management software for its financials, demand-forecasting and automated-budgeting needs.

Baseline Goals:

  • Reduce staffing time needed to create annual reports by 50%.

  • Identify unprofitable products and discontinue them.

  • Surpass Rold Gold's 13.6% share of pretzel market. Snyder's share last year: 12.1%.

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    Senior Writer
    Larry, of San Carlos, Calif., was a senior writer and editor at CNet, writing analysis, breaking news and opinion stories. He was technology reporter at the San Jose Business Journal from 1996-1997. He graduated with a B.A. from San Jose State University where he was also executive editor of the daily student newspaper.


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