By Larry Barrett  |  Posted 2004-01-16 Print this article Print

Pretzel maker Snyder's of Hanover is desperate to catch up to its main rival. Will better budgeting help the company cut the mustard?

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Snyder's of Hanover Base Case

Headquarters: 1250 York St., Hanover, PA 17331

Phone: (717) 632-4477

Business: Family-owned business is the second-largest pretzel maker in the U.S., trailing only Frito-Lay's Rold Gold. The company also makes tortilla chips, potato chips and the EatSmart brand of low-fat snack foods.

Director of Information Technology: Dave Thomas

Financials in fiscal 2002: Annual sales of more than $200 million.

Challenge: Implement Satori Group's proCube business-process-management software for its financials, demand-forecasting and automated-budgeting needs.

Baseline Goals:

  • Reduce staffing time needed to create annual reports by 50%.

  • Identify unprofitable products and discontinue them.

  • Surpass Rold Gold's 13.6% share of pretzel market. Snyder's share last year: 12.1%.

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    Senior Writer
    Larry, of San Carlos, Calif., was a senior writer and editor at CNet, writing analysis, breaking news and opinion stories. He was technology reporter at the San Jose Business Journal from 1996-1997. He graduated with a B.A. from San Jose State University where he was also executive editor of the daily student newspaper.

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