By Larry Dignan  |  Posted 2004-11-03 Email Print this article Print

With the 2004 Presidential race in the books, one sizable question remains: Who's going to be the next Howard Dean, in 2008?

: The Polish"> 2008: The Polish

Once you've managed to get on state ballots, things get really sticky.

What happened to Dean once he hit the airwaves regularly? He imploded with funny screams and became late night TV fodder.

At this point, a candidate would have to hope to have received some press for the presidential efforts, says Hughes. "The Internet can only go so far," says Hughes. "You need old media—it's really good at publishing URLs to the masses."

You also need name recognition. Computer billionaire Perot was receiving 12 to 15 percent support of eligible voters, to nudge his way into the 1992 debates with Bill Clinton and George H.W. Bush.

"The key is having someone who has some visibility," says Cuban. "TV develops awareness from scratch and defines validity as a 'personality'. The net can build upon that more effectively to reinforce a message."

Internet billionaire Cuban could be considered a personality. Is he interested?

"Politics are too slimey for me. I don't think I would get very far running on a 'No Politics Allowed' platform."

Business Editor
Larry formerly served as the East Coast news editor and Finance Editor at CNET News.com. Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism.

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