Two for OneBy Brian P. Watson | Posted 2012-05-03 Email Print
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Two for One: What's in a Name?
One entrepreneur's quest to find a catchy name-for his company and himself
It's not unheard of for a company to change its name. Or for an entrepreneur to christen his enterprise after himself. But when was the last time a company renamed itself after, well, the founder's new name? That's what NetworkStreaming founder and CEO Joel Bomgaars did in February.
The Ridgeland, Miss., maker of remote desktop support appliances is now Bomgar Corp. A company spokesperson says the old name reminded people of a video streaming company, hence the change. Turns out that Bomgaars decided to change his name to Bomgar as well. But it's really just for the business cards: One of his spokespeople told Out of Scope that he's not changing his name legally.