New Balance: Shoe Fits - ' New Balance Athletic Shoe ' (
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New Balance Athletic Shoe Base Case
Headquarters: 20 Guest St., Boston, MA 02135
Phone: (617) 783-4000
Business: The second-largest maker of running shoes in the U.S. and third-largest
maker of all types of athletic shoes of all types. Manufactures a wide range
of shoes for male and female athletes, as well as Dunham boots, PF Flyers "casual
footwear," athletic apparel and accessories.
Chief Information Officer: Elaine Ritchie, Director of Information Services
Financials: $1.3 billion in sales in 2002. Privately held.
Challenge: Maintain rapid growth and take more market share from top
competitors Nike, Reebok and Adidas—without disrupting manufacturing and
warehouse operations.
Baseline Goals:
Increase monthly sales-forecast reporting from less than 20% of North American
sales force to 100%.
Improve on-time order servicing to major retailers by 10%.
Reduce excess stock from discontinued styles of shoes by 8%.
Spread collaborative sales-forecasting system throughout international
Projects: Management 
