ZIFFPAGE TITLEGaining CustomersBy Mel Duvall Print
Designer Lauren Scott is adding radio frequency tags to her children's clothes so parents can keep track of their kidsbut not all customers think that's a good idea.Trust">
Gaining Customers' Trust
"We realize this is going to be a progressive evolution; it may take three to five years for all the pieces to be put in place," he says. "But our first step has to be to get it into the marketplace and gain the acceptance of the consumer."
Scott agrees, and says that may be the key insight for other CEOs looking at adopting RFID technology. Consumers will have to walk, not run with the new technology. Just getting the tags in stores and in the view of shoppers is a critical first step.
"Until people have a greater comfort level, we'll have to take baby steps," she says. "I expect that in 12 to 18 months, we'll be back where we weresewing tags into the seams."
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