Hoopmasters Base Case

By Edward Cone  |  Posted 2004-05-14 Print this article Print

Van Coleman is an online aggregator and distributor of statistics on high-school players. You might think of him as a scout.

Hoopmasters Base Case

Headquarters: 402 Sunset Drive, Stanwood, IA 52337
Business: Data capture and analysis service focused on high-school basketball players.
Principals: Van Coleman and Bob Gibbons
Financials: $60,000 in annual subscriptions (estimate).
Challenges: Provide coaches with up-to-date player information during peak recruiting periods; allow scouts posting remotely to update all relevant pages with one click; bring coaches closer to game experience by adding multimedia tools like video of players in action.

Baseline Goals:

  • Create and publish reports of tournament game performances, within one day of event.
  • Boost number of subscribers, from 1,000.
  • Reduce printing costs 50%, by moving subscribers online.

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    Senior Writer and author of the Know It All blog

    Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.

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