Green Bay Packers: Reel Time - ' Green Bay Packers Base '
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Green Bay Packers Base Case
Company: Green Bay Packers, Inc.
Headquarters: 1265 Lombardi Ave., Green Bay, WI 54304
Phone: (920) 496-5700
Business: Professional football team with three Super Bowl titles and 12 National Football League championships.
Director of Research and Development: Mike Eayrs
Financials (for year ended March 31, 2003): Revenue: $153 million; operating income: $23.2 million; net income: $15.5 million. Figures for 2004 to be released in July.
Challenge: Use technology, including digital film and computerized databases, to aid the Packers' player development and performance.
Baseline Goals:
Win fourth Super Bowl.
Intercept more passes and take away more fumbles than the team gives to opponents. Last year, the Packers' "turnover differential" was zero.
Improve team performance, while remaining under league-mandated salary cap of $80.5 million a year.
Increase team revenue 15%, to more than $175 million a year.
Projects: Management 
