Green Bay Packers Base

By Larry Dignan  |  Posted 2004-05-14 Email Print this article Print


Re-Thinking HR: What Every CIO Needs to Know About Tomorrow's Workforce

The football team keeps its winning tradition alive by using digital video clips and data to improve player performance.

Green Bay Packers Base Case

Company: Green Bay Packers, Inc.
Headquarters: 1265 Lombardi Ave., Green Bay, WI 54304
Phone: (920) 496-5700
Business: Professional football team with three Super Bowl titles and 12 National Football League championships.
Director of Research and Development: Mike Eayrs
Financials (for year ended March 31, 2003): Revenue: $153 million; operating income: $23.2 million; net income: $15.5 million. Figures for 2004 to be released in July.
Challenge: Use technology, including digital film and computerized databases, to aid the Packers' player development and performance.

Baseline Goals:

  • Win fourth Super Bowl.
  • Intercept more passes and take away more fumbles than the team gives to opponents. Last year, the Packers' "turnover differential" was zero.
  • Improve team performance, while remaining under league-mandated salary cap of $80.5 million a year.
  • Increase team revenue 15%, to more than $175 million a year.

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    Business Editor
    Larry formerly served as the East Coast news editor and Finance Editor at CNET Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism.


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