Green Bay Packers BaseBy Larry Dignan Print
The football team keeps its winning tradition alive by using digital video clips and data to improve player performance.Case">
Green Bay Packers Base Case
Company: Green Bay Packers, Inc.
Headquarters: 1265 Lombardi Ave., Green Bay, WI 54304
Phone: (920) 496-5700
Business: Professional football team with three Super Bowl titles and 12 National Football League championships.
Director of Research and Development: Mike Eayrs
Financials (for year ended March 31, 2003): Revenue: $153 million; operating income: $23.2 million; net income: $15.5 million. Figures for 2004 to be released in July.
Challenge: Use technology, including digital film and computerized databases, to aid the Packers' player development and performance.
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