Green Bay Packers Base

By Larry Dignan  |  Posted 2004-05-14 Print this article Print

The football team keeps its winning tradition alive by using digital video clips and data to improve player performance.

Green Bay Packers Base Case

Company: Green Bay Packers, Inc.
Headquarters: 1265 Lombardi Ave., Green Bay, WI 54304
Phone: (920) 496-5700
Business: Professional football team with three Super Bowl titles and 12 National Football League championships.
Director of Research and Development: Mike Eayrs
Financials (for year ended March 31, 2003): Revenue: $153 million; operating income: $23.2 million; net income: $15.5 million. Figures for 2004 to be released in July.
Challenge: Use technology, including digital film and computerized databases, to aid the Packers' player development and performance.

Baseline Goals:

  • Win fourth Super Bowl.
  • Intercept more passes and take away more fumbles than the team gives to opponents. Last year, the Packers' "turnover differential" was zero.
  • Improve team performance, while remaining under league-mandated salary cap of $80.5 million a year.
  • Increase team revenue 15%, to more than $175 million a year.

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    Business Editor
    Larry formerly served as the East Coast news editor and Finance Editor at CNET News.com. Prior to that, he was editor of Ziff Davis Inter@ctive Investor, which was, according to Barron's, a Top-10 financial site in the late 1990s. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism.

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