Project Primer: Taking Inventory of Your Assets

By Baselinemag  |  Posted 2003-02-12 Print this article Print

Not a company exists that doesn't rely on words, numbers or pictures. But how do they manage all of them?

Not a company exists that doesn't rely on words, numbers or pictures. The goal of asset management is to organize these items into electronic form—either directly or through metadata (see "What Is A Digital Asset"). Here are some of the kinds of information that more than likely exist in your organization.

The data used to run the enterprise. Usually data in its most basic sense: text, numbers Any worker who interacts with a shared repository of information; includes those at external partners Databases, data warehouses, structured reports and analyses
Knowledge Unstructured digital data, as well as physical data, such as paper documents, statistical models or sculptural models Any worker who creates information to be shared with another Design files, e-mail, spreadsheets and other office documents, Web pages;
artwork, faxes, manuscripts, maps, film
Education Online courseware optimized for students and employees; mostly unstructured Teachers, subject-matter experts, courseware developers Database-backed Web pages, streaming media, digital drawings and images, group discussions such as newsgroups, chat, teleconferences
Media Includes primary publications such as books, newspapers, songs and video, as well as secondary, marketing "collateral," such as ads, brochures, and Web sites Designers, writers, marketing and sales staff, media developers and producers Online, broadcast and print ads; physical media sources such as cassettes or CDs; online and print documents and publications
Technology Software and systems; information about hardware and software configurations Technology staff and vendors of technology services Applications, source code, hardware


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